From fast food to energy to sporting goods, marketers are engaging their customers as co-creators of value to differentiate their brand and develop a competitive advantage. In this role, customers co-design products and services, serve as their own bank teller, travel agent, or shoe designer, and apply their knowledge and skill to unlock the value embedded in tangible goods, from smartphones to kitchen appliances. At this presentation you will learn market research, customer experience, and branding tactics that enable you to engage your customers as co-creators of value.
Dr. Peter C. Honebein, a Reno local, is an internationally-recognized expert on customer experience and is co-founder of the Customer Performance Group. He is also an adjunct professor at the University of Nevada, Reno and Indiana University, where he teaches graduate and undergraduate classes in marketing, customer experience design, human performance technology, and instructional design. He also occasionally serves as a Research Scientist with The Academic Edge, a creator of media, education, and customer experiences for behavioral health issues.
As a designer, researcher, and consultant, Dr. Honebein applies his vast knowledge of design, marketing, product development, and performance technology to solve novel problems related to human performance. He has created, marketed, and licensed commercial products, designed the system that tracked the cleanup of the Exxon Valdez oil spill, and consulted on the design, strategy, and launch of numerous innovations, products, and services. This included the system that sequenced the human genome and smart metering systems for utilities such as SDG&E, ComEd, NV Energy, and Duquesne Light. He is also co-author of the Smart Meter Deployment Handbook and the National Action Plan for Demand Response. As highly-skilled qualitative researcher, Dr. Honebein invented the and is co-inventor on patent #6,326,147 – Methods, apparatus, articles of manufacture, and user interfaces for performing automated biological assay preparation and macromolecule purification.
Dr. Honebein is the author of the books Creating Do-It-Yourself Customers and Strategies for Effective Customer Education, as well as numerous articles in such multidisciplinary publications as The Electricity Journal, Metering International, Database Marketing & Customer Strategy Management, Marketing Management, Educational Technology, Performance Improvement, and Interactions. He has also presented on topics related to product design, service design, and customer experience at numerous industry conferences. He earned his Ph.D. in Instructional Systems Technology from Indiana University and B.A. in Broadcasting from Pepperdine University.
Tuesday, August 2oth
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Friday, August 16
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.