Category: Marketing

Rediscover your brand’s magic! Ron Strauss has helped hundreds of CEO’s reignite their brands. Value Creation: Power of Brand EquityValues-based BrandingSM is a common-sense approach to businesses, branding and innovation that is easy to understand, and easy to put to work.

Our Speaker
Ron Strauss is an innovative thinker in marketing and branding. Hundreds of CEO’s have benefited from his insights into how to rediscover the power of their corporate and product/service brands. Ron led the marketing campaigns for:

  • Siemens
  • Schlumberger
  • Land O’ Lakes
  • Mobil

which won CLIO, One Show, and AMY awards. Ron co-authored the highly acclaimed book Value Creation: The Power of Brand Equity.

He also authored “Leading CEOs and Boards to a Greater Understanding of Brand Equity” in the inaugural issue of Chief Marketing Officer Journal.

A Cornell University alumnus,  he created the American Marketing Association’s two-day training seminars “Brand Measurement – Its Purpose, Potential and New Approaches” and “Online Branding: What Does Great Performance Look Like?”

Tuesday, October 11
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, October 7th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP