By Nicole Emmerich In today’s marketing world, things move pretty quickly, and it can be hard to keep up. Whether you work as a marketing team of one, on a small team, or at an agency with a bunch of other marketers, you likely have your hands full. With so many projects happening at the […]
Every company has something to sell. Whether it’s a service or a product, there are many strategies to implement: cold calls, drip email campaigns, networking events, memorable ad campaigns, etc. Tradeshows, when it comes to a marketing and sales strategy, are in a league of their own. They’re exhausting, time-consuming and typically cost a ton […]
By Kate Kirkpatrick, Reno-Tahoe AMA, VP Communications One of the largest barriers to students attending college is the cost of the tuition and fees, and Truckee Meadows Community College offers financial aid and scholarships to assist with these expenses. But a lot of students don’t file their federal Free Application for Federal Student Aid (FAFSA), […]
How has the AMA helped your career growth/personal growth? I have been on the board of the AMA for about 5 years now and have been in various positions. I started as the VP of Communications, where I moved into Vice President, President, Past President, and finally to in my current position, VP of Special […]
While the topic of marketing probably isn’t the first thing that comes to mind when you think of a TEDx talk, surprisingly, the two are connected in more ways than you may realize. Did you know that in past few years, no less than nine, soon to be 10 of our featured monthly Reno-Tahoe AMA […]
Greg Fine is a native – a native Nevadan, that is. Born and raised right here in Reno, NV, Greg has decades of experience – that do NOT make him “old” – in marketing and advertising, writing and publicizing, making him ideal as Director of Marketing at Nevada Commission on Tourism (NCOT). Bethany Drysdale, TravelNevada’s Public Relations Director, is a […]
FOR IMMEDIATE RELEASE Media Contact: Anita Bowers, VP of Communications, Reno-Tahoe Chapter of the American Marketing Association (AMA) anitambowers@gmail.com // 775-815-1530 Reno, Nev. What does the Silver State do to attract visitors and grow tourism? Discover TravelNevada’s latest integrated marketing campaign: “Don’t Fence Me In”. The Reno Tahoe AMA (American Marketing Association) has invited Greg […]
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. Want to earn your seat at the corporate strategy table? […]
Kindra Hall lives to tell stories. As a child she fostered a love of the art by attending storytelling festivals, and grew up to find that their real world application had the power to resonate messages with audiences and impact their behaviors and views unlike any other marketing tactic she had seen. Stories became her […]
By Tiffany Brown It’s been an amazing 2014-15 year with 10 educational luncheons, multiple mixers, and three large events now behind us. This year, we stuck close to our central mission of being the source for “connecting, informing, and advancing” marketers. We are proud to have brought in half of our luncheon speakers from outside […]
