Our panel of craft brew beer-ists will illustrate how the craft beer industry has used events and leveraged a sense of community to create passion around their products. Pour yourself a tall glass of insight at the next AMA Luncheon, Tuesday, October 16, 2012 at the Atlantis. Our panel: Constance Aguilar, organizer of CANFEST, the world’s […]
What drives behavior and the desire to buy? Marketing tactics change but a company’s brand can be eternal. What makes it unique? What are the influencers? Brands today need influencers to disrupt the status quo. Join David Ratchford, Marketing Director for Northstar California Resort, as we delve into topics such as segmentation, reach, messaging and influence […]
David Ratchford, Director of Marketing at Northstar, and the Reno-Tahoe AMA presenter for our September 18th Luncheon, discusses his background and shares his motivation for constantly innovating in the marketing arena. Register now for the September 18th luncheon at the Atlantis while seats are still available.
A festival of community, art, and self-expression – Burning Man attracts more than 50,000 people across the world to our region each year. This international event has become an icon to Nevada, but how does one market and mange one of the largest events in the nation? Burning Man is more than a festival in […]
The Reno Tahoe Chapter of the AMA presents: CommRow is Reno’s first property of its kind – an urban adventure destination. With the world’s tallest climbing wall, 10 eating establishments, 2 night clubs and a planned pet-friendly hotel, it’s definitely changing things up for downtown Reno. How on earth did this crazy idea come to […]
The Reno Tahoe Winter Games Coalition is a non-profit corporation dedicated to having Reno-Tahoe become the next North American region selected to host the Olympic Winter Games. The coalition includes board members and volunteers from the public and private sectors of Nevada and California. The organization also brings shorter term economic impact opportunities to the […]
