Riverwalk, MidTown, and Downtown. The momentum in Reno is building: Riverwalk, MidTown and Downtown. Learn how each of these core districts of the city are marketing themselves independently and collaborating to build a better Reno experience for locals and tourists alike. In this panel discussion, each district will share their independent marketing strategies and tactics […]
From fast food to energy to sporting goods, marketers are engaging their customers as co-creators of value to differentiate their brand and develop a competitive advantage. In this role, customers co-design products and services, serve as their own bank teller, travel agent, or shoe designer, and apply their knowledge and skill to unlock the value […]
Great moments are born from inspiration. We do our best work when we’re driven by pride and passion. In February of this year, a group of volunteers became inspired to create a campaign that is unique to the Biggest Little City. We believed this type of effort has to come from the community so it […]
Art Slaves is a group exhibition featuring fine art, music and written works created by communication professionals from the Truckee Meadows. The art will be on display throughout the month of July at Swill Coffee and Wine. Art Slaves Artist Reception Thursday, July 11th at Swill Coffee and Wine in Reno. The art exhibit will […]
Join us Wednesday morning, May 29th, at Noble Studios for muffins and coffee. We will be covering mobile apps, marketing tactics, and other mobile topics. Bring your questions, your apps, and let”s explore the possibilities of the mobile marketing world. Space is limited to 15 people. To RSVP, please email us at renoama@gmail.com. Wednesday, May […]
2013 is the year mobile has taken center stage in the world of marketing. From responsive design to web apps, Michael Thomas will explore how this consumer-centric channel builds value to your brands and businesses. Michael Thomas, a partner at Noble Studios, will discuss the strengths of mobile, highlight the measurability and effectiveness, and provide guidance on the proper […]
Non-profit leader and marketing professional, Brian Williams, will be giving actionable steps, tips, and ideas on how to market your business, cause, or event with little or no budget. Brian will be addressing social media, cause marketing, educational partnerships, and unique ways to get your message heard in the media. Be sure to bring a […]
Jimmy Beans Wool is an EDAWN success story and has been receiving national attention. Maybe you have seen them recently in the New York Times, Huffington Post or Redbook magazine. Meet Laura Zander, co-founder of Jimmy Beans Wool, a Reno-based online wool and yarn store. She accidentally fell into the knitting business after beginning to knit as a […]
How can that be? See Augmented Reality in Action Augmented Reality is a video-enhanced view of a physical real-world. Virtual elements merge with real life through mobile technology, and create an interactive experience where James Bond could walk out of a movie poster, where buildings turn into dragons and where pieces of paper could open up like a book. […]
The digital media revolution has totally transformed the way brands acquire, grow and retain customers. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated one-to-one customer engagement strategies that include the tools in the world of social media from Twitter to Facebook. […]
