Content Marketing

The Unforgiving Hunting Grounds of Digital Media

A meadow lies hushed in the late day sun. No movement or sound among the long grasses. Crouched and poised on the shadow-treed edge, the hunter scans, working his scarred fingers slowly across a heavy wood shaft… …your customer, the digital hunter on today’s web. His attention span is the prey he follows. One false […]
Measuring Marketing Effectiveness.

Are You Using Video Content in Your Marketing?

How much video content is being used in your marketing? If the answer is none, you should rethink your strategy! Video content has become the big winner in content marketing, in a very big way. According to Forbes, here are some numbers that prove that video should play an important role in your content strategy: […]