Take charge of your career path – You may have gotten “a foot in the door” right of college, but now you want to move in a direction that feeds your passions. Joining AMA can help you take charge of where you want to be and acquire the necessary skills to further your career in […]
A meadow lies hushed in the late day sun. No movement or sound among the long grasses. Crouched and poised on the shadow-treed edge, the hunter scans, working his scarred fingers slowly across a heavy wood shaft… …your customer, the digital hunter on today’s web. His attention span is the prey he follows. One false […]
Have you ever wondered who is behind Reno-Tahoe AMA? Who are the people who make things happen? Who puts on these events? Who are the movers and shakers working for the local marketing community? Well, we want to answer that question! We want to make sure that the Reno-Tahoe community knows who our AMA board […]
‘Tis the season to give and be merry, but as marketers, how often do we get to really get to give? Isn’t it always about driving revenue? How can we be more charitable marketers? During the holidays, we run from sale to sale, buying up presents and food and other things, and sure we give […]
As many of you know, our next luncheon on September 19th is about the basics of programmatic advertising. But, many of us aren’t quite sure what programmatic advertising is or why it matters. We wanted to give you some information about programmatic advertising so you can decide if this next luncheon is for you. First, […]
Our Reno-Tahoe AMA Chapter is proud and excited to be hosting AMA chapter leaders from across the west coast! While you are visiting our beautiful area, we have compiled a list of things you might want to check out. Looking forward to seeing you on November 11th and 12th! See Majestic Tahoe Explore a beach […]
Yelp & The Value of Customer Feedback Michael Tragash, Reno’s resident Yelp Community Manager, wants every business owner to understand and harness the marketing power of Yelp. Yelp is an international platform with the ability to put corporations and local small businesses on the same playing field by connecting them with audiences through a desktop […]
What is Pokémon Go? Pokémon go is the first widely popular augmented reality game for kids and adults alike. The premise of the game is to “catch Pokémon” scattered around your real-life surroundings. This hybrid between a “mobile game” and a “real-life game” demonstrates the growing convergence between mobile technology and real life through augmented reality. Pokémon Go uses […]
Now in its 28th year, the Reno-Tahoe AMA’s annual Ace Awards event serves to recognize marketing excellence within our community. This year a record-setting 140+ nominations and submissions were received across 11 categories, and once again the diverse group of agencies, businesses, and marketing practitioners in the region have outdone themselves. Judged by our AMA […]
Pot. Weed. Mary Jane. Whatever nickname you call it by, marijuana is one of the most intriguing and controversial topics making headlines today. With legalization spreading across states, more entrepreneurs flock to meet consumer demand for the commodity. That opens up an opportunity to give the traditional “stoner” stereotype a new face – one that […]