The content people create about your brand matters more than content you create about yourself.
Consumers trust eachother more than they trust your brand, and social media, through Yelp, Twitter, Blogs, Facebook, and more gives them easy access to their trusted network. Social media is a core component that drives brand perception and your marketing plan should reflect that. But you can’t just launch a one-off message and hope for success. Your entire brand needs to become social in order to create something interactive, something remarkable that translates into success.
Rob Gaedtke and Mike Henderson present their insights into creating social brands and reaching customers on their terms on the web through social brand building, content marketing, and an ecosystem approach to web marketing.
Rob Gaedtke heads up OTO | travel, One to One interactive’s travel and tourism practice group that provides complete one-to-one digital marketing solutions for today’s travel brands. Here he manages a team of creative, technical, and strategic professionals building online ecosystems and dynamic websites supported and grown through email campaigns, social media tactics, online and broadcast video as well as paid and non paid search.
Since 2005, Mike Henderson has delivered strategic and creative social media marketing campaigns and content including strategic social media planning, copywriting for web, email and print; video production; photography; coordinated multimedia campaigns and account management and sales.
Wednesday, April 21, 2010
Atlantis Hotel Casino
Networking: 11:30 AM â€“ Noon
Lunch: Noon â€“ 1:00 PM
RSVP by 12pm, Monday, April 19
$25 â€“ AMA, A2N2, PRSA Members with RSVP
$30 â€“ Non-Members with RSVP
$35 â€“ Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 â€“ Students with RSVP