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4 Ways Local Businesses Can Capitalize on the Pokemon Go Craze

What is Pokémon Go? Pokémon go is the first widely popular augmented reality game for kids and adults alike. The premise of the game is to “catch Pokémon” scattered around your real-life surroundings. This hybrid between a “mobile game” and a “real-life game” demonstrates the growing convergence between mobile technology and real life through augmented reality. Pokémon Go uses […]

Chris Garton, Lakeside Inn & Casino

Why did you become involved in the AMA? I had become aware of the Reno-Tahoe AMA chapter for well over a year before I joined. The monthly luncheons with great speaker presentations was just what I needed to both stay on top of the rapidly changing marketing landscape and also network with other local marketing […]

Annual Awards Event Celebrating Marketing Excellence Reaches Peak Community Engagement

Now in its 28th year, the Reno-Tahoe AMA’s annual Ace Awards event serves to recognize marketing excellence within our community. This year a record-setting 140+ nominations and submissions were received across 11 categories, and once again the diverse group of agencies, businesses, and marketing practitioners in the region have outdone themselves. Judged by our AMA […]

Member Spotlight: Erica Kramer, Signature Landscapes

What about marketing interests you the most? Determining what motivates people to act and then figuring out how to craft a message that drives action. Marketing is fascinating because it is multifaceted, combining many diverse fields from business to psychology. Marketing is dynamic. It is a balance of art, science and magic and that combination […]

April AMA Luncheon: Marketing to Millennials with an Integrated Content Campaign

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] April AMA Luncheon: Marketing to Millennials with an Integrated Content Campaign The Abbi Agency recently developed “The North Lake Tahoe Ale Trail,” and a substantial boost for North Lake Tahoe’s tourism sector during the autumn and spring seasons. Millennial travelers account for a large and growing portion of […]

March AMA Luncheon: Marketing and Marijuana – Cannabrand’s Strategies

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] March AMA Luncheon: Marketing and Marijuana – Cannabrand’s Strategies Olivia Mannix and Jennifer DeFalco have started a full-service branding company Cannabrand and they are introducing the world to the modern cannabis entrepreneur. They are quietly building a small empire especially designed to help the cannabis business sector build […]

Member Spotlight: Piet Long, EMPLOYERS

Why did you become involved in the AMA? I initially joined the AMA for the various educational resources, training and events. Tiffany Brown (Past President) reached out shortly after I joined about becoming more involved in the local marketing community by being a member of the local Reno-Tahoe AMA board. I went to a board […]

Cannabrand: Full-Service Cannabis Branding Agency

Pot. Weed. Mary Jane. Whatever nickname you call it by, marijuana is one of the most intriguing and controversial topics making headlines today. With legalization spreading across states, more entrepreneurs flock to meet consumer demand for the commodity. That opens up an opportunity to give the traditional “stoner” stereotype a new face – one that […]

Join Reno AMA on March 15th with Cannabrand’s Jennifer DeFalco and Olivia Mannix

Pot. Weed. Mary Jane. Whatever nickname you call it by, marijuana is one of the most intriguing and controversial topics making headlines today. With legalization spreading across states, more entrepreneurs flock to meet consumer demand for the commodity. That opens up an opportunity to give the traditional “stoner” stereotype a new face – one that […]

Member Spotlight: Brittany Silva, Tomauri Inc.

Why did you become involved in the AMA? I was very involved in the collegiate chapter and really enjoyed everything that was involved. I was on the collegiate board and loved the case competitions. When I moved back to the Reno area it felt natural to get involved again and become a member of the […]