Blog

Reno-Tahoe Unveiled Their New Brand

At an AMA and AAF exclusive joint event, Reno-Tahoe unveiled their new brand and strategy! The event was a success and got us all excited about the future of tourism in Reno-Tahoe. With approximately 150 people in attendance, we enjoyed a great lunch from the Atlantis and were thrilled to have a sneak peek at […]

Your 2017/2018 Reno-Tahoe AMA Board is Announced!

The board year at the American Marketing Association is from July to June, so as we near the end of the 2016/2017 board year, we are announcing our new board members and roles! These board members have been hand-picked by our marketing community based on nominations and a vote that took place in February. Say […]

The New AMA

As you may have noticed, the Reno-Tahoe AMA has received a new look! The AMA has rebranded as a unified front to become the most relevant force and voice shaping marketing around the world. We want to promote personal and professional growth, as well as a connectedness among members. Together, we will represent one brand. A […]

Things To Do In Reno When You Are Here For The Regional Retreat!

Our Reno-Tahoe AMA Chapter is proud and excited to be hosting AMA chapter leaders from across the west coast! While you are visiting our beautiful area, we have compiled a list of things you might want to check out. Looking forward to seeing you on November 11th and 12th! See Majestic Tahoe Explore a beach […]
Michael-Tragash

Yelp & The Value of Customer Feedback

Yelp & The Value of Customer Feedback Michael Tragash, Reno’s resident Yelp Community Manager, wants every business owner to understand and harness the marketing power of Yelp. Yelp is an international platform with the ability to put corporations and local small businesses on the same playing field by connecting them with audiences through a desktop […]

4 Ways Local Businesses Can Capitalize on the Pokemon Go Craze

What is Pokémon Go? Pokémon go is the first widely popular augmented reality game for kids and adults alike. The premise of the game is to “catch Pokémon” scattered around your real-life surroundings. This hybrid between a “mobile game” and a “real-life game” demonstrates the growing convergence between mobile technology and real life through augmented reality. Pokémon Go uses […]

Chris Garton, Lakeside Inn & Casino

Why did you become involved in the AMA? I had become aware of the Reno-Tahoe AMA chapter for well over a year before I joined. The monthly luncheons with great speaker presentations was just what I needed to both stay on top of the rapidly changing marketing landscape and also network with other local marketing […]

Annual Awards Event Celebrating Marketing Excellence Reaches Peak Community Engagement

Now in its 28th year, the Reno-Tahoe AMA’s annual Ace Awards event serves to recognize marketing excellence within our community. This year a record-setting 140+ nominations and submissions were received across 11 categories, and once again the diverse group of agencies, businesses, and marketing practitioners in the region have outdone themselves. Judged by our AMA […]

Member Spotlight: Erica Kramer, Signature Landscapes

What about marketing interests you the most? Determining what motivates people to act and then figuring out how to craft a message that drives action. Marketing is fascinating because it is multifaceted, combining many diverse fields from business to psychology. Marketing is dynamic. It is a balance of art, science and magic and that combination […]

April AMA Luncheon: Marketing to Millennials with an Integrated Content Campaign

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] April AMA Luncheon: Marketing to Millennials with an Integrated Content Campaign The Abbi Agency recently developed “The North Lake Tahoe Ale Trail,” and a substantial boost for North Lake Tahoe’s tourism sector during the autumn and spring seasons. Millennial travelers account for a large and growing portion of […]