Blog

A word from AMA president, Lindsey Tromerhauser

Hello AMA members and potential members, As president of the Reno-Tahoe American Marketing Association, I want to express my gratitude to the professionals, businesses, and partners that contribute to the success of our organization. This board year started on an unanticipated path in July as we quickly adjusted to virtual events, new work-life balance, and […]

Black Lives Matter

Dear friends of AMA, Like us, you may be feeling overwhelmed, angry and exhausted by the recent events that have highlighted the racial inequality and discrimination that continues to plague our society. At the Reno-Tahoe AMA we want to be clear that we stand with, support and honor the lives of the black community. We stand against […]

The Positive Impacts of Mentorship for Young Professionals

The Positive Impacts of Mentorship for Young Professionals Mentorship is one of the main ways people in the community build their original connections. When I moved to the Reno-Tahoe area in 2015, I did not have as many connections right away as I was hoping to. Whether you meet someone at a networking event, a […]

7 Tips to Increase Tradeshow ROI:

Every company has something to sell. Whether it’s a service or a product, there are many strategies to implement: cold calls, drip email campaigns, networking events, memorable ad campaigns, etc. Tradeshows, when it comes to a marketing and sales strategy, are in a league of their own. They’re exhausting, time-consuming and typically cost a ton […]

FAFSA Awareness at TMCC: A Marketing/Communication Success Story

By Kate Kirkpatrick, Reno-Tahoe AMA, VP Communications One of the largest barriers to students attending college is the cost of the tuition and fees, and Truckee Meadows Community College offers financial aid and scholarships to assist with these expenses. But a lot of students don’t file their federal Free Application for Federal Student Aid (FAFSA), […]

The Unforgiving Hunting Grounds of Digital Media

A meadow lies hushed in the late day sun. No movement or sound among the long grasses. Crouched and poised on the shadow-treed edge, the hunter scans, working his scarred fingers slowly across a heavy wood shaft… …your customer, the digital hunter on today’s web. His attention span is the prey he follows. One false […]