Great moments are born from inspiration. We do our best work when we’re driven by pride and passion. In February of this year, a group of volunteers became inspired to create a campaign that is unique to the Biggest Little City. We believed this type of effort has to come from the community so it can speak to the community.

There isn’t one person or business responsible for this campaign, but all of us in this city. Each person here owns this campaign just as much as the creators. We are here to build something great for the city we love. Welcome to the team!

“This is passion, this is pride. I have no doubt that this city is going to adopt this campaign.”

Join us to learn more about the Biggest Little City movement, the marketing tactics, and the $100,000 donation from the Peppermill.

Our Speakers

abbi whitaker Abbi Whitaker
Owner of Abbi Agency
Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage.
Scott Mortimore
Copywriter / Creative Director

*Award winning concept/copywriting/production in advertising and marketing
*Freelance magazine writing assignments
*Adept at integrating with existing creative teams or assembling a team of talented creative professionals
Jamie Kingham
Owner of Jamie Kingham Photography
After 15 years between London and New York, Jamie returned to his Northern Nevada roots with his wife Rachel. He is currently working nationally and internationally in both stills and motion, and in his spare time he skis and spends time at Lake Tahoe. He has every intention of taking up mountain biking and his new favorite model is his daughter, Lillian.
Paul Klein
Creative Director at the City of Reno
Paul Klein is an award-winning Creative Director who specializes in storytelling advertising, campaign design, and public relations. After 10 years on the agency side of the industry, Paul now steers the creative and brand positioning for the City of Reno through the Office of Communications and Community Engagement. Paul has won twenty-four ADDY awards, a Best of Show ADDY award, seven District ADDY awards, and two Jim Fish National Advertising Awards for public service.
  Ronnie Parker
Owner of Boost Creative
Although he always liked to doodle and throw pots on the wheel, he fell in love with the process when a high school teacher forced him to come to class early everyday and do art. It was meant to be punishment. It ended up food for his soul. Ronnie creates art for his livelihood, in all the various interpretations of the word. He has worked for several agencies, owned his own agency and design shop, (a few times over) won awards and continues to be passionate about art.


Tuesday, July 16th

Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now


RSVP by 12pm, Friday,  July 12

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.