As many of you know, our next luncheon on September 19th is about the basics of programmatic advertising. But, many of us aren’t quite sure what programmatic advertising is or why it matters. We wanted to give you some information about programmatic advertising so you can decide if this next luncheon is for you. First, […]
Have you ever wondered who is behind Reno-Tahoe AMA? Who are the people who make things happen? Who puts on these events? Who are the movers and shakers working for the local marketing community? Well, we want to answer that question! We want to make sure that the Reno-Tahoe community knows who our AMA board […]
Today’s customers are savvy. They want authenticity and will go to great lengths to make sure the companies they do business with are being authentic. This is why we have review sites that are growing in popularity and in breadth of content, like Yelp and TripAdvisor. Did you know you can rate and review not […]
How much video content is being used in your marketing? If the answer is none, you should rethink your strategy! Video content has become the big winner in content marketing, in a very big way. According to Forbes, here are some numbers that prove that video should play an important role in your content strategy: […]
This year over 95 nominations and submissions were received across 10 categories, and once again the diverse group of agencies, businesses, and marketing practitioners in the region have outdone themselves! Thank you to all who took the time to complete submissions. We continue to be amazed by the caliber of marketing work and professionalism displayed […]
At an AMA and AAF exclusive joint event, Reno-Tahoe unveiled their new brand and strategy! The event was a success and got us all excited about the future of tourism in Reno-Tahoe. With approximately 150 people in attendance, we enjoyed a great lunch from the Atlantis and were thrilled to have a sneak peek at […]
The board year at the American Marketing Association is from July to June, so as we near the end of the 2016/2017 board year, we are announcing our new board members and roles! These board members have been hand-picked by our marketing community based on nominations and a vote that took place in February. Say […]
As you may have noticed, the Reno-Tahoe AMA has received a new look! The AMA has rebranded as a unified front to become the most relevant force and voice shaping marketing around the world. We want to promote personal and professional growth, as well as a connectedness among members. Together, we will represent one brand. A […]
Our Reno-Tahoe AMA Chapter is proud and excited to be hosting AMA chapter leaders from across the west coast! While you are visiting our beautiful area, we have compiled a list of things you might want to check out. Looking forward to seeing you on November 11th and 12th! See Majestic Tahoe Explore a beach […]
Yelp & The Value of Customer Feedback Michael Tragash, Reno’s resident Yelp Community Manager, wants every business owner to understand and harness the marketing power of Yelp. Yelp is an international platform with the ability to put corporations and local small businesses on the same playing field by connecting them with audiences through a desktop […]
