Turning Brand Advocates Into a Force to Drive Leads and Sales
Brand advocacy has zoomed to the top of CMO’s agendas. In fact, advocacy is the #1 priority for CMOs worldwide according to a recent IBM study (
Mingle Bells 2012
Bust out the egg-nog! Mingle Bells is back and this year it is an ugly sweater party! Dress in your most hideous Christmas sweater and join your coworkers and colleagues from every advertising, public relations, social media and printer industries in the region at our annual holiday mixer! This year all the proceeds raised casino […]
The Changing World of Communication
The digital media revolution has totally transformed the way brands acquire, grow and retain customers. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated one-to-one customer engagement strategies that include the tools in the world of social media from Twitter to Facebook. […]
Brewing Up Passion for Your Product
Our panel of craft brew beer-ists will illustrate how the craft beer industry has used events and leveraged a sense of community to create passion around their products. Pour yourself a tall glass of insight at the next AMA Luncheon, Tuesday, October 16, 2012 at the Atlantis. Our panel: Constance Aguilar, organizer of CANFEST, the world’s […]
Roundtable Breakfast Discussion on Sept 26
Breakfast and Ideas at the AMA Members” Roundtable | RSVP Today AMA members are entitled to participate in our free quarterly roundtable discussion with other passionate marketers. We will discuss what is on your mind: the challenges you face in marketing today, best resources to use, and maybe even do some brainstorming. It’s your breakfast – serve it […]
What drives behavior and the desire to buy?
What drives behavior and the desire to buy? Marketing tactics change but a company’s brand can be eternal. What makes it unique? What are the influencers? Brands today need influencers to disrupt the status quo. Join David Ratchford, Marketing Director for Northstar California Resort, as we delve into topics such as segmentation, reach, messaging and influence […]
David Ratchford, on Branding
David Ratchford, Director of Marketing at Northstar, and the Reno-Tahoe AMA presenter for our September 18th Luncheon, discusses his background and shares his motivation for constantly innovating in the marketing arena. Register now for the September 18th luncheon at the Atlantis while seats are still available.
Building Black Rock City – One of the biggest events on earth
A festival of community, art, and self-expression – Burning Man attracts more than 50,000 people across the world to our region each year. This international event has become an icon to Nevada, but how does one market and mange one of the largest events in the nation? Burning Man is more than a festival in […]
2012 Reno-Tahoe Ace Awards
Celebrate the Diamonds of Marketing This year is the Reno-Tahoe AMA’s Diamond Anniversary — 30 years! Come help us celebrate while we honor the experts in our industry — the “Diamonds” of marketing. Some of the best marketing work to come out of our community will be recognized at the 2012 Ace Awards on June 21st. In the spirit of […]
Power Networking
How powerful are your networking skills? In the era of super-communications, “making it” means making connections and putting those connections to work. Networking is much more than meeting someone and getting a business card. Networking is a vitally important skill that most people don’t take seriously enough. (In fact, most people are bad at it.) […]