How much video content is being used in your marketing? If the answer is none, you should rethink your strategy! Video content has become the big winner in content marketing, in a very big way.
According to Forbes, here are some numbers that prove that video should play an important role in your content strategy:
#1: Video is projected to claim more than 80% of all web traffic by 2019.
Think about that, this is a crazy statistic! People want to view video and consume video content more than any other form of content.
#2: Adding a video to marketing emails can boost click-through rates by 200-300%.
Are you listening email marketers? This could be the solution you have been looking for to increase your email performance.
#3: Embedding videos in landing pages can increase conversion rates by 80%.
Increasing conversion rates is something we all have on our minds, try a video and see how it helps!
#4: 90% of customers report that product videos help them make purchasing decisions.
Anyone with an e-commerce store should be using videos to show off their products and influence their customers.
There are so many stats and figures to show that using video is important, but the bottom line is that you have to figure out how to best use video in your unique content strategy. Figure out what goals are most important to you and see if introducing videos will help you get there.
You can easily record your own video with a GoPro or even your phone! For a professional touch, we are blessed with many options in the Reno-Tahoe area, including our sponsor, Digiman Studio.
Still on the fence when it comes to video? Join us at our luncheon on Tuesday, July 18th to hear from the experts and ask them any questions you might have! It will be a panel discussion with a Q&A portion, so take advantage of all the video knowledge in one place and find out how video might be able to help you!