Manager, Marketing Campaigns & Strategy-Financial Services/Legal

Description

POSITION PROFILE

The Marketing and Campaign Strat Manager is an experienced marketing that will manage Campaign and Go To Market strategy development for Ricoh Americas for specifically assigned market segments or industries. Ensures strategic alignment in the creation and development of sales and marketing end to campaigns, demand programs, tools and go to market strategies with key leadership to drive revenue in assigned area of expertise. This position is responsible for management of developing, implementing, and executing strategic marketing plans and omni-channel campaigns that include digital and non-digital demand generation activities, sales support materials, webinars, events, paid media, social, nurture, etc. The ideal candidate is an excellent collaborator who will continually take an innovative approach to ensure best practice marketing is part of campaign design and is able to work cross functionally with marketing and sales. The Marketing & Campaign Manager will keep up to date with market and customer trends and serve as a SME in their respective assignment in the development of plans to achieve defined goals that include leads, sales pipeline, support retention initiatives and revenue contribution.

 

JOB DUTIES AND RESPONSIBILITIES

Is the Marketing Leader and SME in assigned focus market/industry with a key understanding of Ricoh’s differentiators in that space.
Develops, manages, and executes the go to market and campaign strategy in collaboration with key Stakeholders including Sales, Marketing, Sales Operations, and Operations that supports lead and revenue generation
Translate business goals and objectives into marketing plans, actionable integrated campaign strategies and audience- specific content marketing strategies that deliver engagement, leads, pipeline and revenue
Create, communicate, and execute integrated marketing campaigns by employing a mix of creative tactics, including multi-channel digital programs, content, email templates, webinar, search engine optimization, account-based marketing, social media, events, advertising, and direct mail
Partners with the Marketing Communications and agencies in the brainstorming and creation of concepts, messaging, content, marketing support materials, events, webinars, social, paid media, web, and analytics on the mix of the overall campaign and marketing plans.
Develop, manage, and implement strategic marketing plans/programs that drive awareness, thought leadership, lead generation and sales results aligned to the overall indirect strategy and target market.
Collaborate with leadership and partners to develop and execute both online and offline marketing strategies and tactics designed to generate leads and sales results within indirect sales.
Manage, monitor, measure, and analyze the effectiveness of marketing initiatives and use this information to redesign/change strategic campaign initiatives.
Conduct research and analyses of market trends, customer intel, and competitive landscape in order to create and implement marketing plans.
Works cross-functionally and serves as liaison with marketing, sales, sales operations and other functions to support business initiatives and ensure marketing campaigns are integrated.
Directs campaign implementation in the marketing automation platform and CRM system.
Enforces brand guidelines, ensuring marketing communications meet company brand and legal requirements which includes approvals and sign off.
Engages, and shares knowledge and skills, with the marketing team to provide continued awareness of marketing best practices and methodology to ensure that Ricoh is always bench-marking against world class standards.

QUALIFICATIONS (Education, Experience, and Certifications)

• 4-year college degree (Marketing degree preferred)
• Minimum of 5+ years experience in a Marketing Manager or Campaign Management role
• Minimum of 10 years experience of marketing or sales role
• Digital marketing experience is required.
• Demonstrated excellence and experience in creating and executing strategies that drive demand through digital channels
• Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation a plus.
• Excellent writing and proofing skills required.
• Managerial experience a plus
• Strong attention to detail
• Ability to work collaboratively across and within teams/groups

Visa Sponsorship is not offered for this position.

Ricoh is an EEO/Affirmative Action Employer — Minorities/Women/Protected Veterans/Disabled.

 

Additional Pay Details:

Compensation range is $85,000- $90,000

 

Click to Apply!