CAPSTAK – WHAT + WHO WE ARE

We are a team of open-minded and forward thinking developers, industry pros and serial entrepreneurs working to build real solutions solving real problems in the $15 trillion-dollar commercial real estate market. You thought CRE was just about property? Think again. Imagine a web-based, mobile platform connecting the 5+ million professionals across the US and globally who develop property, build cities and sustain our healthy communities. Welcome to Capstak. The solution for the ‘smart’ cities of the 21 st century. We’ve imagined it. We’ve built it. People love it. Can you help bring it to life and scale?

As the CMO you are the business owner of how we engage our community and deliver amazing user experience that drives acquisition, engagement and monetization across the platform. Join our group of passionate, success-driven pioneers! Beyond a great collaborative team culture, we offer an attractive package, an incredible learning opportunity, and many additional perks in the Reno, Nevada and Bay Area where we live and work.

JOB DESCRIPTION

  • Your mission is clear: explosive growth. It is the key metric that you will own, that you will be evaluated against, and that you will be acknowledged for when you succeed
  • Develop high-level strategic decisions on growing our company and determining goals, roadmaps and budgets; be ROI driven
  • Be a leader and player-coach, developing and taking ownership of the marketing strategic plan, and managing against an overall business plan
  • Develop and implement marketing strategies driven by collaborations and partnerships, alongside our organic growth communities
  • Build out custom analytics and framework around metrics that is real-time and actionable; implement the best tools for customer value analysis, using dedicated marketing and analytics
  • Develop and implement social media, PR & digital communication strategies, bringing best industry practices and strategic in building out markets
  • Leverage growth with performance marketing, growth hacking, community management and CRM

OUR OFFER

  • A high impact and high responsibility role; steep learning curve through challenging projects and tasks
  • We are a strong team of seasoned CRE and tech execs, pioneers in our industry, with deep industry networks and connections driving our success
  • An opportunity to be passionate about the company’s mission as well as your individual role, and be around like-minded people who feel exactly the same way
  • In our culture everyone can be a teacher because everyone is willing to be a student
  • Work across product, design, and engineering teams to ensure consistent user experience, a resonant brand, and a powerful message going out to our community and target personas
  • Help build a dynamic continuous feedback-loop between Capstak and our community to inform what we design and build
  • Build and manage, over time, a cross-functional marketing team that manages brand, product marketing, content marketing, social media, and digital acquisition, leveraging CRM and other ‘growth’ strategies
  • Competitive package of base salary, bonus and equity participation

YOUR PROFILE

  • You have already scaled a community, and have 5-7 years experience in consumer internet-related marketing and monetization
  • You have driven growth and commercialized product by getting your hands dirty, making decisions, and learning as you go, being highly adaptable to data driven-based, agile decision making
  • Harness an explosive growth mindset. You believe that anything is possible– we just need to figure it out
  • Fantastic analytical skills: you love KPIs, metrics and success drivers
  • Builder-mentality: You have proven how to set up things from scratch – new projects, new teams
  • Very strong ability to quickly analyze and judge data and business processes; strong project management skills
  • Outstanding communication skills and social competencies that are far above the average; great interpersonal, and exceptional negotiating skills
  • Self-starting, able and need to work independently under minimal direction
  • Even though you are a great and experienced Leader, you haven´t lost your “hands on” and “player-coach” mentality; we value doers over managers; lead by example
  • Startup experience in pre and post series A stage is helpful so you understand what you are getting yourself into
  • Creative, Iterative, and Adaptable. You will wear many hats and work with many different types of people
  • Warm, Personal, and Empathetic. Your success rides on your ability to understand the needs and journeys of our community members and strategic partners, and also on your ability to motivate and inspire high performance in yourself and others

Want to see how it works? Check out www.Capstak.com

Additional Application Instructions:
Please include your resume and a cover letter

Please contact:
Heather Goldman
Co-founder + Co-CEO
Heather.goldman@capstak.com
http://www.capstak.com/