Mass Media: Spending Your Ad Dollars
Wednesday, January 17 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now
Â Unless youâ€™re blessed with an unlimited advertising budget for 2007, youâ€™ll need to decide where to spend a finite number of advertising dollars.
Join Beryl Love, the Reno Gazette-Journalâ€™s new Executive Editor, and Dan Watkins, News Channel 8â€™s Local Sales Manager/Internet Sales Director as they discuss the options for allocating your advertising budget. Theyâ€™ll address critical issues, including:
Â· How has Mass Media been effected by the fragmentation by other media platforms (i.e., online, digital marketing, etc.)?
Â· Where does the Mass Media NOW fit in a company’s marketing plan?
Â· Measuring aggregate reach of a family of products across different audiences
Â· How print and electronic media:
o Develop content and platforms to grow specific audiences needed by advertisers.
o Offer advertisers a variety of ways to reach the audiences that are right for them.
Who Should Attend – If youâ€™re responsible for an advertising budget or are considering advertising in 2007, plan to attend this important event.
A 27 year resident of Nevada, Dan Watkins came to Northern Nevada as District Director for the Muscular Dystrophy Association. Dan joined KOLO in January 1992 as Account Executive and was promoted to Local Sales Manager in October 2001. He oversees all local and regional advertising for KOLO and KOLOTV.COM, and has over 35 years experience in Sales or Marketing.Â Â
Beryl Love was named Executive Editor of the Reno Gazette-Journal in October. Beryl, 40, comes to the RGJ from another Gannett Co. newspaper, the Cincinnati Enquirer, where he was Editor and General Manager of the company’s Custom Publishing Group and previously was News Editor. He is credited with conceiving and launching the young reader publication CiN Weekly and its Web site.Â