How has the airport team used marketing to turn the corner from declining air service and financial difficulty to tremendous growth in passengers and cargo?
Join us and learn about the airportâ€™s marketing success, with ideas that YOU can use.
- How do you gain air service in the midst of airline bankruptcies, customer service issues and security challenges?
- How do you expand flights in a time when airlines are actually cutting back on service?
- How do you approach the airlines with a marketing plan that balances their needs and yours?
- How do you involve the community and motivate innovative incentive packages to attract additional service?
Itâ€™s not smoke and mirrors. Itâ€™s a complex process that involves many factors. Number crunching for one. Itâ€™s not just about benefits, but involves detailed financial analysis as well as positioning the unique attractions of the area.
â€œReno-Tahoe International Airport â€“ dedicated to moving you.â€
â€œAnytime, anyplace, anywhereâ€¦â€
â€œOver 170 flights everydayâ€¦â€
Krys Bart is responsible for directing the Reno-Tahoe International Airport, and the Reno Stead Airport, with an operating revenue budget of $42 million, and 260 employees. Krys began her tenure as the Executive Director in 1998, at a time of declining air service and financial struggles. Her leadership has led to growing passenger numbers, and cargo has expanded for 18 consecutive months.
Recently Krys was named the â€œBest Small Airport Director of the Yearâ€ by Airport Revenue News. Under her leadership, the airport was named one of the â€œTop 5 Most Efficient Airportsâ€ by the Air Transport Research Society.
Wednesday, November 15
11:30 – Registration and networking
Noon – Program begins
$19 – AMA Members paid in advance
$29 – Non-members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space available, first-come, first-served basis, with seating at noon
by noon on Monday, November 14th
RSVPs held until 11:50 am on the day of the event. And, please note that you must cancel your reservation at least 48 hours before the event or be billed for the event.
, reno, marketing