Best in Web & Digital Design

A website, landing page or other digital design that has been completed within the time frame. These entries will be judged based on:

  • Overall design & functionality
  • Performance metrics as defined by the submitter (Traffic, Conversions, Revenue, etc.)

 

Best in Mobile

A mobile app or mobile marketing campaign that has been completed within the time frame. These entries will be judged based on:

  • Overall design & functionality
  • Performance metrics as defined by the submitter (Installs, Revenue, Retention, etc.)

 

Best in Social Media

A social media marketing campaign that has been completed within the time frame. These entries will be judged based on:

  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Engagement, Virality, Revenue, Traffic, etc.)

 

Best in Print

A printed piece of marketing collateral that has been completed within the time frame. These entries will be judged based on:

  • Overall design
  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Brand Recognition, Conversions, Impressions, etc.)

 

Best in Public Relations

A public relations campaign that has been completed within the time frame. These entries will be judged based on:

  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Reach, Placements, Publicity Value, etc.)

 

Best in Video/Film/Commercial

A video, film or commercial that has been completed within the time frame. These entries will be judged based on:

  • Innovative, unique ideas
  • Overall production quality
  • Performance metrics as defined by the submitter  (Views, Conversions, etc.)

 

Best in Event Promotion

An event that has been completed within the time frame. These entries will be judged based on:

  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Attendance, Revenue, Virality, etc.)

 

Best in Cause Related Marketing (Non-Profit)

A marketing campaign, website, event, printed collateral or other tactic that is for a non-profit organization and has been completed within the time frame. These entries will be judged based on:

  • Overall design
  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Donations, Volunteers, etc.)

 

Best Brand/Rebrand

A new brand or rebranding effort that has been completed within the time frame. These entries will be judged based on:

  • Overall design & creativity
  • Innovative, unique ideas
  • Performance metrics as defined by the submitter  (Changing Brand Perception, Easily Recognizable, etc.)

 

Best in Digital Marketing

A digital marketing campaign (paid or organic) that has been completed within the time frame. These entries will be judged based on:

  • Overall design & functionality
  • Innovative thinking
  • Performance metrics as defined by the submitter (Traffic, Conversions, Revenue, etc.)

 

Best Integrated Marketing Campaign

An integrated marketing campaign consisting of both digital and traditional marketing efforts that has been completed within the time frame. These entries will be judged based on:

  • Overall design & functionality
  • Innovative thinking
  • Performance metrics as defined by the submitter (Conversions, Revenue, Brand Awareness, etc.)

 

Best Non-Local Promotion

Any non-local marketing campaign that is outstanding and has been completed within the time frame. These entries will be judged based on:

  • Overall design & functionality
  • Innovative thinking
  • Performance metrics as defined by the submitter (Conversions, Revenue, Brand Awareness, etc.)