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Best in Website Design & Development
A website, microsite, or landing page that has been completed within the time frame. These entries will be judged based on:
- Content
- Information Architecture – Structure & Navigation
- Functionality
- Interactivity
- Innovation
- Overall User Experience
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Traffic
- Conversions
- Revenue Generated / ROI
- Sitespeed
- Searchability
- Domain Rank Authority
Best in Social Media
A social media marketing campaign that has been completed within the time frame. These entries will be judged based on:
- Creativity
- Innovation
- Content
- Brand Integration
- Overall Experience
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Engagement (Likes, Shares, Clicks, Views)
- Conversions
- Revenue Generated / ROI
- Traffic
Best in Print Collateral
A printed piece of marketing collateral that has been completed within the time frame. These entries will be judged based on:
- Creativity
- Innovation
- Brand Integration
- Utility
- Ergonomics
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Brand Recognition
- Conversions
- Impressions
Best in Public Relations
A public relations campaign that has been completed within the time frame. These entries will be judged based on:
- Placement Alignment with Target Audience
- Innovative/Unique Pitch Angles
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Reach
- Placements
- Behavior Change or Conversion
Best in Video/Motion Graphics
A video asset or commercial that has been used to support a marketing initiative and was completed within the time frame. These entries will be judged based on:
- Creativity
- Innovation
- Original Cinematography
- Sound Design/Music Score
- VO/Narration
- Script/Copy
- Visual Effects/Motion Graphics
- Directing
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Views
- Clicks
- Shares
- Conversions
Best in Photography
A photographic asset that has been used to support a marketing initiative and was completed within the time frame. These entries will be judged based on:
- Creativity
- Innovation
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Brand Recognition
- Views
- Clicks
- Shares
- Conversions
Best in Illustration
Custom illustrations developed as part of a marketing initiative and were completed within the time frame. These entries will be judged based on:
- Creativity
- Execution
- Innovation
- Brand Integration
- Utility
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Brand Recognition
- Views
- Clicks
- Shares
- Conversions
Best in Swag
Custom swag produced as part of a marketing initiative and was completed within the time frame. These entries will be judged based on:
- Creativity
- Execution
- Innovation
- Brand Integration
- Utility
- Quality
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Brand Recognition
- Views
- Clicks
- Shares
- Conversions
Best in Event Promotion
An event that has been completed within the time frame. These entries will be judged based on:
- Promotion Integration
- Innovation
- Creativity
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Attendance
- Revenue Generated / ROI (or Funds Raised)
- Brand Exposure
Best in In-House/Self-Promotion
A marketing campaign, website, event, printed collateral or other tactic that is created 100% by an in-house team and has been completed within the time frame. These entries will be judged based on:
- Creativity
- Execution
- Innovation
- Brand Integration
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Conversions
- Return on Investment
- Donations
- Sponsorships
Best in Brand Identity
Branding or rebrand effort that has been completed within the time frame. These entries will be judged based on:
- Creativity
- Uniqueness/Innovation in Brand Mark
- Functionality
- Execution of Brand System
- Performance Metrics (Examples):
- Brand Awareness
- Changing Brand Perception
- Cohesion with Business Objectives
- Ease of Use
Best in Digital Performance Marketing
A digital marketing campaign (paid or organic – SEO, SEM, display, email marketing, etc.) that has been completed within the time frame. These entries will be judged based on:
- Content
- Creativity
- Execution
- Brand Integration
- Overall Experience
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Traffic
- Conversions
- Revenue Generated / ROI
Best Integrated Marketing Campaign
An integrated marketing campaign consisting of both digital and traditional marketing efforts that has been completed within the time frame. These entries will be judged based on:
- Creativity
- Execution
- Innovation
- Brand Integration
- Integration Across Digital & Traditional Media
- Overall Experience
- Performance Against Budget
- Only used to help level campaign effectiveness in comparison to budget.
- Performance Metrics (Examples):
- Conversions
- Revenue Generated / ROI
- Brand Awareness