Theory Track

Application Track

Course Agenda
  • Check-in & Networking Hour
  • What is Personal Branding
    Vanessa Vancour, UNR
  • Developing Your Personal Brand
    Dr. Bret Simmons, UNR
  • The Power of Web Analytics
    Colin Loretz, Reno Collective
  • Big Data & Trends
    Jarrod Lopiccolo, Noble Studios
  • How to Build a Grassroots Movement
    Kristin Stith, Dolan Auto Group and Paul Klein, The City of Reno
  • Nurturing a Community
    Zach Cage, Reno Rebuild Project
  • Content Marketing for Small Business
    Dave Polivy, Tahoe Mountain Sports
  • Delivering Expertise through Content
    Abbi Whitaker, The Abbi Agency
  • Post Party & AMA Ignite
    Network with local marketers, small businesses, and students hosted by‎ at Sierra Tap House

 Get to know our speakers!

  • Zach Cage
    Reno Rebuild Project
    Zach Cage is a Corporate Finance Professional with Treasury experience in the areas of: Credit Risk Management, AR Management, Foreign Exchange, M&A, Operations and special projects. My focus is global in scope, with emphasis on Latin America. Zach is also one of the 3 founders of the Reno Rebuild Project.
  • Jarrod Lopiccolo
    Noble Studios
    Jarrod has grown Noble Studios from a single laptop computer onto Inc. magazine’s list of the fastest-growing private companies in America with a client roster of global brands – Autodesk, Wildfire by Google, Verizon, HTC, Hotwire, Ford, and Cisco. As an award-winning entrepreneur and technologist, Jarrod likes to surround himself by entrepreneurs who share his passion for technology and business. This vision has allowed Noble Studios to grow at a 50 percent annual clip and continue to operate without a single investor.
  • Colin Loretz
    Reno Collective
    Founder of @Cloudsnap and Reno Collective. Community builder, designer, hacker & TechStars Cloud alum. I fight for the users.
  • Dave Polivy
    Tahoe Mountain Sports
    Dad of Adina and overall fun lover, Dave Polivy, business owner of Tahoe Mountain Sports and sits on the North Tahoe Business Association Board of Directors.
  • Dr. Bret Simmons
    University of Nevada, Reno
    Bret Simmons” purpose in life is to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive. He speaks and trains passionately about leadership, followership, and social media for business. Specialties: Leadership, management, courageous followership, positive organizational behavior, personal branding, social business, social media marketing.
  • Kristen Stith & Paul Klein
    Dolan Auto Group & The City of Reno
    Kristin Stith manages Community Relations for Dolan Auto Group and is a full-time MBA student at the University of Nevada. She is a nbso online casino reviews southern California transplant who has developed a passion for the Reno-local initiative. Kristin is one of a couple dozen volunteers who have come together to create what is being called the “Biggest Little City Movement.” This is a grassroots movement which was started in an effort to change the internal and external conversation about Reno, NV. She is a member of the Reno-Tahoe American Marketing Association and is a local blogger.
  • Paul Klein is an award-winning creative director who specializes in storytelling advertising, campaign design, and public relations. After 10 years of working with brands such as Allstate, Lexus, Nikki Beach, and Yamaha, Paul left the agency side of the advertising industry and now steers the creative and brand positioning for the City of Reno through the Office of Communications and Community Engagement. Paul has won thirty-one ADDY awards, including a Best of Show ADDY award, and two Jim Fish National Advertising Awards for public service. Paul was named a Twenty Under 40 Young Professional award recipient and honored as the Outstanding Young Alumnus of the University of Nevada in 2010.
  • Vanessa Vancour
    University of Nevada, Reno
    Vanessa Vancour is a former TV personality with a passion for storytelling. She loves to dream with her clients and develop integrated marketing plans to strategically share their brand message. Certified in Google Analytics and a digital marketing instructor, Vanessa teaches an advanced social media course at the University of Nevada, Reno. In her class, students learn how to develop social media strategies, evaluate and leverage Web analytics to effectively engage target audiences, and how to optimize social sites for search. A huge lover of Reno!
  • Abbi Whitaker
    The Abbi Agency
    Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe.
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